Publisher's Synopsis
In Dealing with Risk, Howard Margolis moves beyond the usual "rival rationalities" explanation proffered by risk analysts for the rift between expert and lay opinion. He reveals the conflicts of intuition that undergird those concerns, and proposes a new approach to the psychology of persuasion and belief. Examining the role of intuition, mental habits, and cognitive frameworks in the construction of public opinion, this compelling account bridges the public policy impasse that has plagued controversial environmental issues.