Hardback (15 Jan 2010)
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This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.
| ISBN: | 9780470743973 |
| Publisher: | Wiley |
| Imprint: | Wiley |
| Pub date: | 15 Jan 2010 |
| DEWEY: | 006.312 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 357 |
| Weight: | 832g |
| Height: | 252mm |
| Width: | 170mm |
| Spine width: | 28mm |
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