Publisher's Synopsis
During the 2008 financial crisis, Starbucks avoided a potential tailspin by creatively leveraging advanced analytics. But rather than collaborate with centralized IT or analytics teams, the company used an analytics solution from tech-savvy business professionals to re-engage loyal patrons and capture a new generation of coffee lovers.
With this book, author Joseph D. Stec shows today's business professionals how to set up teams to be data self-sufficient. These "citizen data analysts" will learn data literacy fundamentals, from understanding the possibilities to asking the right questions. You'll discover how to make the right technology choices and avoid pitfalls that could put your career and company at risk.
- Learn how to elicit insights from your data by becoming data literate
- Discover what an agile, empowered, data-driven organization should look like
- Examine how to use data in new ways to help make your business come to life
- Learn key terms and concepts around data management and analytics
- Understand the differences between spreadsheet analysis and a data analytics pipeline
- Get advice for working with data scientists, and explore ways to mitigate the IT department's concerns
