Publisher's Synopsis
International student abroad study challenge. How to identify opportunities for improvements to existing programs that will help attract desired applicants and achieve targeted outcomes ? In general, students will follow these models to choose course. The first is economic models of student choice, which emphasize the costs aspects in relation to their studies, including the costs of choosing to study instead of work. The second is sociological models of student choice cover issues, such as family influences, personal motivation and ability and other influences. Finally, it is the information processing models of student choice combine both the economic and sociological models to determine the decision making of further study and the selection process of institutions. So, students decide to study abroad which is influences by push and pull factors at different stages. In first stage, students decide to study abroad with the influence of the push factors within the home country. In second stage, involves the selection of the study destination and students evaluate the factors which make one more attractive with pull factors. Lastly, students will select that institutions on third stage and these is additional pull factors make one institutions more attractive than its competitors, such as reputation, school fees, range of courses offered and staff expertise. Summary, what factors influence students abroad study. There are variety of factors, such as access to local, perception of better quality of overseas teaching system, the availability of technology-based programs, the commonality of language and opportunity to improve second language, the geographic proximity of country, the institution's reputation for quality, the range of available programs/courses and marketing efforts. So, an university's value is based on its relationship building and service delivery towards international students rather than on its facilities and student revenue. The main purpose influences students to further study abroad, especially to achieve personnel satisfaction further career. Commonly, students are buying the benefits that a degree can provide in favor of employment, status and lifestyles. However, influences and recommendations from family members, relatives, friends and professors also play an important role in a student's decision making process to study abroad. For example, Asian and African student are strongly influenced by their family. How universities should influenced by their families? How universities should market themselves to students? For example, Chinese students desire to improve their foreign language skills, are prefer to choose abroad as the study destination. The reasons are that the foreign degrees, e.g. UK are seen to have greater career value than Chinese degrees and that the experiences of living and working. How can attract more international students groups? To achieve this, communication play a crucial role. Communication occurs when a message is sent from a sender to a recipient with a purpose, an expression and a medium in a environment. Internet marketers customize and culture is a collective of interpretations that affects peoples' behaviors. It includes beliefs, values, social practice. They also highlight the link between culture and communication. When communication occurs across the internet, cultural aspects have to be across into account. The reason is the internet offers alternative communication channels like print media, word-of-mouth and public relations. Further, the internet allows markers to customize information that targets different cultures, including both verbal and non verbal content. Then, also highlight the importance of email communication of different languages on the website increases the attraction to receivers. So, it seems internet communication will be an advertisement strategy to assist any university to promote.
