Publisher's Synopsis
CyberPower For Business is not a computer book--it's a business book for people who don't know the difference between a bit and a byte. If you fall into this category, don't worry. You, too, can learn how online services can improve your business. Wally Bock and Jeff Senne show you exactly how to use the Internet and World Wide Web to perform more profitably the kinds of business functions you do every day. We are now on the cusp of a major technological explosion comparable to the introduction of television as a commercial medium. Did you Every week 10,000 accounts are being opened with commercial online gateways? 1,200-plus Web sites are added every day? During the first nine months of 1995, commercial channels jumped from 29,000 to 114,000? Stay ahead of your competitors and take advantage of this powerful strategic tool that's right at your fingertips. Learning to use the Internet and World Wide Web is not difficult. Wally and Jeff give you six specific models of doing business online that you can mix and match to serve your own strategic purpose. They supply you with the basic tools and technology as well as core strategies--the five I's of business navigation online--that you will want to know to be effective. CyberPower will help you successfully manage all areas of marketing, distribution, customer service, production and product development. You will learn the best ways to perform and strengthen these key aspects of business online. The authors will also prepare you for the future by explaining what's ahead and what you can expect from the Internet revolution. Don't get left behind- take advantage of this phenomena.
