Publisher's Synopsis
Discover how companies can thrive in international sales, even during times of global trade uncertainty! This book is a must-read! You'll discover how a precise go-to-market strategy, combined with in-depth country analyses and cutting-edge product strategies like the Dual Product Strategy, can unlock a path to lasting success. You'll discover the best approaches to master local market requirements, effectively address your target groups and secure a global competitive advantage.
This book is an absolute must-read for anyone who wants to stay ahead of the game, even in turbulent economic times! Unlock the secrets to unparalleled sales success and bring your business to the forefront of the global market with this groundbreaking book. This invaluable resource is meticulously designed to arm you with practical sales strategies that drive tangible results and set your enterprise apart in an ever-competitive landscape. Dive deep into go-to-market strategies, guiding you through every pivotal step of the sales cycle with confidence and precision. Learn the art of mastering tender and bidding processes, with a sharp focus on best-bidder principles that ensure you stand out as a top performer in procurement and active sales management. Enhance your negotiation tactics with expertly crafted techniques to close deals effectively, forging partnerships that last. Build and optimize a highly efficient sales organization that delivers outstanding performance and measurable success. Gain insight into the most critical Key Performance Indicators (KPIs) that matter, and leverage them to make your success not just achievable but inevitable. This book is your essential companion on the journey to transforming your sales processes and achieving market leadership. Don't miss this opportunity to equip yourself with the knowledge and tools needed to lead your market with unwavering confidence. Get your copy now and start your journey to sales excellence by applying practical sales strategies for global market leadership! --English edition of "Kundenfokus - Effektives Vertriebsmanagement: Praxisnahe Vertriebsstrategien zur internationalen Marktführerschaft," (ISBN 979-8305779356) originally published in German in 2025.
