Publisher's Synopsis
This study text focuses on understanding customers. It is part of a range of CIM study texts which carry the full recommendation of the Chartered Institute of Marketing examiners.
Customer Communications in Marketing - CIM Study Text.
2nd Edition
Paperback (29 Jun 2000)
Not available for sale
Includes delivery to the United States
Out of stock
Check stock
Book information
| ISBN: | 9780751741018 |
| Publisher: | BPP |
| Imprint: | BPP |
| Pub date: | 29 Jun 2000 |
| Edition: | 2nd Edition |
| DEWEY: | 658.802 |
| DEWEY edition: | 21 |
| Number of pages: | 495 |
| Weight: | -1g |
