Paperback (27 Jun 2005)
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Carefully structured to link information directly to the CIM syllabus, this coursebook text offers a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory. Each coursebook includes access to Marketingonline.co.uk for further support.
| ISBN: | 9780750666435 |
| Publisher: | Elsevier Butterworth-Heinemann |
| Imprint: | Elsevier Butterworth-Heinemann |
| Pub date: | 27 Jun 2005 |
| DEWEY: | 658.802 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 313 |
| Weight: | -1g |
| Height: | 297mm |
| Width: | 210mm |
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