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Culture and Consumption II

Culture and Consumption II Markets, Meaning, and Brand Management

Paperback (15 Jul 2005)

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Publisher's Synopsis

A follow-up to Grant McCracken's groundbreaking Culture and Consumption, this new book trades the usual platitudes about the consumer society for a more detailed, exacting anthropological treatment. Each section of the book pairs a brief essay with an academic article. The essay is designed for a quick, provocative glimpse of the topic; the article provides a deeper anthropological treatment. The book opens with a broadside against the now thoroughly conventionalized attack on the consumer culture. Essays follow on homes, cars, people, and social mobility; celebrities, consumerism, and self-invention; museums and the power of objects; the anthropology of advertising; and marketing, meaning management, and value. Like McCracken's previous volume, this new book is an engaging, informative, and eye-opening foray into modern consumer culture.

About the Publisher

Indiana University Press

Book information

ISBN: 9780253217615
Publisher: Indiana University Press
Imprint: Indiana University Press
Pub date:
DEWEY: 339.47
DEWEY edition: 22
Language: English
Number of pages: 226
Weight: 384g
Height: 235mm
Width: 155mm
Spine width: 17mm