Publisher's Synopsis
Businesses rely heavily on their culture to ensure sustainable success, and company culture is invariably influenced by national values. In an era of global hypercompetition, knowing the overall values that guide one's business ventures is crucial, as it allows for the greater understanding of other businesses and how they operate. Cultural Factors and Performance in 21st Century Businesses is a pivotal reference source that examines the relationship between culture and trade. Covering a broad range of topics including ethics, economic geography, and socialization theory, this book examines cultures around the world and their intersection with trade. This publication is ideally designed for executives, managers, entrepreneurs, social scientists, policymakers, academicians, researchers, and students.
