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Cultivating the Affluent. V. 1 How to Segment and Service the High-Net-Worth Market

Cultivating the Affluent. V. 1 How to Segment and Service the High-Net-Worth Market

Paperback (31 Dec 1998)

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Publisher's Synopsis

A guided tour of how wealthy individuals think about the way their money is managed. Using a survey of more than 850 high-net-worth individuals, nine profiles are identified to guide financial professionals in understanding the investment psychology of the affluent.

Book information

ISBN: 9780961944643
Publisher: Euromoney Books
Imprint: Euromoney Books
Pub date:
DEWEY: 658.83408
Language: English
Number of pages: 121
Weight: -1g
Height: 230mm