Publisher's Synopsis
This self-study or course book introduces the business of tourism with a statement of some facts and figures. It goes on to discuss different cultural values of various ethnic groups and language and non-verbal communication. Food, beverage, service and accommodation customs and preferences are analyzed for varying cultural groups: Japanese, Thai, American, Chinese, Indonesian, South Korean, German, Malaysian and Indian. These have been selected because they represent those which are both important tourist groups to Australia and have habits, expectations and preferences different to those of the mainstream Australian culture.
