Publisher's Synopsis
- Provides a practical 'how to' guide on how to have good ideas 'on demand'
- Shows how to identify, wisely, the best ideas
- Presents down-to-earth strategies to increase scientific creativity
- Includes stimulating case studies contributed by 16 leading scientists and engineers
- Describes how to build a sustainable organisational culture in which creativity can flourish
- Written by a world leader in creative consultancy