Publisher's Synopsis
Creativity is a uniquely human ability highly prized and sought after, defining the excellence of individuals, corporations, and nations. In the modern era of global competition, the nurturing of creativity in oneself and others has become a major concern for the general public. Until recently, however, human creativity had been treated as a mysterious process of brain activity, since we had neither tools to measure precisely the brain activities nor the theories to analyze and synthesize creativity.The quick advancement of brain science these days - thanks largely to the development of various measurement tools such as EEG, EMG, and fMRI and to new attitudes which view the brain as a system - has enabled us to discuss creativity in the context of science.Written in an entertaining manner, the book is a modern primer on the science of creativity and would attract a wide audience - from those already versed in cognitive or brain sciences to the layman from the street.
