Publisher's Synopsis
The most creative people do not always have better ideas. They simply have more ideas. This book is a guide to having more and better ideas. A toolkit for idea generation together with a decision matrix with clear guide to help you select the most suitable technique is depending on your unique situation. Selection and filtering of ideas is the second step in the process. This book presents various tools to select, prioritize and group ideas to that you are most likely to reach a successful outcome.Think of this book as a toolbox. All of the tools in it have specific applications. A hammer has a different purpose from a pair of pliers or a screwdriver. For the technique to be successful, you have to choose the right technique for the task at hand.This book will help you chose the right creativity technique and decision tool to lead your team on the quest for new solutions.
