Publisher's Synopsis
The crucial element separating an exceptional career from a lackluster one is the ability to devise innovative solutions to work challenges. With research showing the direct relationship between ideas and profitability, creative thinking skills are vital to professional advancement.
- Stimulate the three primary triggers to creativity
- Inspire a creative mindset in staff through recognition, rewards, and environment
- Use methods such as Brainstorming, Zero-Based Thinking, Nominal Group Technique, and Lateral Thinking to solve problems, improve systems, devise new products, and come up with fresh, exciting marketing angles
- Ask focused questions to generate elegant solutions
- Understand the difference between mechanical and adaptive thinking
- Rigorously evaluate new ideas...without shutting down the creative impulse