Publisher's Synopsis
From themed entertainment to business and beyond, anyone involved in leading creative teams will benefit from Kile's extensive expertise. He has produced events around the world for over thirty years, from Stanford and Harvard alumni campaigns to stadium-sized spectacles, and here he shares techniques for working with people to create impactful experiences, ensuring a powerful, emotional connection between story and audience.
Creative Catalyst walks you through ideation and concept design to final implementation, learning how to inspire creativity and production...and have fun along the way.
