Publisher's Synopsis
This Carver Guide shows how to write a mission statement that delivers a powerful message about the identity of the organization, clarifying the issues of what results are to be achieved, for or with which people, and at what cost. Carver shows how to make the statement concrete, not just one of rhetorical or inspirational value. He provides sample mission statements, a useful mission statement checklist, and practical advice on how to evaluate the completed statement. Specifically, in this Carver Guide you will learn:
- What is the central role of the mission statment
- How to create an effective mission statement
- What are the characteristics of the mission statement
- How to evaluate your mission statement
