Publisher's Synopsis
This practical, yet comprehensive, text offers an up-to-date look at one of the most rapidly expanding media industries - corporate and organizational video. The book features preproduction, production, post production, and management insights from over 20 writers, most of whom are practitioners in the field.;The text covers all stages of production, as well as the critical areas of management, budgeting and legal considerations. It doubles as a reference guide for practitioners and should be useful book for students who wish to pursue the field after college.
