Publisher's Synopsis
Corporate Social Responsibility is a hard-edged business decision. Not because it is a nice thing to do or because people are forcing us to do it, because it is good for our business"". —Niall Fitzerald, Former CEO, Unilever
There is a growing realisation that long term business success can only be achieved by companies that recognise Corporate Social Responsibility (CSR) as part of the process of wealth creation and as providing a competitive advantage. This book is a compilation of the CSR initiatives of various organisations. It is a sincere attempt to guide decision-makers in the area of CSR and help them to rethink about their CSR practices. The book presents the 21st century best practices and the dynamics of CSR for practitioners, academicians, and researchers.
