Publisher's Synopsis
Corporate social responsibility (CSR) refers to a business model that encourages businesses to make a concerted effort to work in ways that benefit the society and the environment instead of harming them. It is a commercial commitment that supports corporate social sustainability. It also involves businesses implementing moral and fair business practices. The four main categories of CSR are ethical responsibility, economic responsibility, environmental responsibility, and philanthropic responsibility. CSR aids in enhancing various aspects of society as well as promoting a positive brand image of businesses. CSR initiatives encourage businesses to have a beneficial impact on the environment and stakeholders such as investors, customers, communities, and employees. Levi Strauss, Starbucks, and Apple are some well-known companies that practice CSR. This book elucidates the concepts and innovative studies on corporate social responsibility and sustainability. It consists of contributions made by international experts. A number of latest researches have been included to keep the readers up-to-date with the global concepts in this area of study.
