Corporate Charisma

Corporate Charisma How to Achieve World-Class Recognition by Maximising Your Company's Image, Brands and Culture

Hardback (26 Mar 1998)

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Includes delivery to the United States

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Publisher's Synopsis

Written by expert authors, this work offers a new strategy which can be applied to companies of all sizes to give them a competitive edge. The book includes how to create sustainable competitive advantage and attract new customers.

Book information

ISBN: 9780749918255
Publisher: Piatkus
Imprint: Piatkus
Pub date:
DEWEY: 658.401
DEWEY edition: 21
Number of pages: 232
Weight: 360g
Height: 222mm
Width: 140mm