Publisher's Synopsis
Whereas management is described as the means of coordinating the current functions of planning, organizing, leading and controlling, strategic management is related more to a company's business strategy determined by fundamental choices. These choices define its long-term objectives, its value proposition in the market and how it is structured as a means of building and sustaining competitive business systems. Key features include: Authoritative yet understandable treatment of topics coveredTerms and concept review questionsSkill builders and discussion questionsAt least one case study in each chapterExtensive glossaryStudy guide.
