Publisher's Synopsis
If you want to learn how to write sales letters that convert, and learn it fast, then this short book will show you how. Here are just some of the tips you will find inside:
- The five-word question every prospect asks (fail to answer it and you'll lose the sale)
- The fundamentals of copywriting, and why you can forget the rest
- The only purpose of your sales letter
- One marketing principle you always have to keep in mind (many marketers are afraid of this because they think they'll lose out on sales - it's so powerful, you'll stand out instantly in the marketplace)
- How a weak phone battery can develop strength of character (this rarely-taught copywriting principle will make you more persuasive)
- Why copy is NOT the most important part of the sale (and what else you need)
- Secrets of the Baritone-Voiced Salesman that will make your prospect more likely to buy
- How to get over the fear of being sleazy when selling
- Why you're doing people a service when you sell something (even information they could get for free)
- The 80/20 of Copywriting (get these right and you've virtually guaranteed your copy will sell)
- Humans only have two desires (learn these primal needs, and you'll always extract maximum persuasion juice out of your sales letter)
- Why loading too many benefits into your sales letter can destroy your chances at making the sale (and what to do about it)
- Four ways to come up with a hook that almost forces your prospect to read your sales letter
- Why creativity is a misleading term
- How to harness the power of your subconscious
- The single most useful definition of communication (understanding this will make you a better writer and more persuasive)
- How to make your writing so simple to read, it almost hypnotises the prospect into buying what you offer
- +What eating an apple and persuasive writing have in common (Hint: the better you describe it, the more likely your prospect is to buy)
- Three hacks to instantly improve your writing (#1 is for you if you hate writing)
- "Morning Pages on Steroids" How to beat writer's block in one afternoon
- Where to get an answer to every question you have about your sales letter
- The three things you have to know about your target market before writing your sales letter
- How to write sales letters in a way your customer thinks you read his mind (it isn't difficult, either)
- Why not to use headline formulas (and 13 better ways to come up with headlines)
- 9 bulletproof ways to begin your sales letter
- A four-step process to outline your story and sales argument so you always know exactly what the reader is going to ask next (if you get this right, the copy practically writes itself)
- Thirteen ways to write bullets that dig straight into the prospect's brain (he'll keep thinking about them all day - until he finally buys your product)
- How to maximise value and soothe all doubts the prospects has
- The exact number of bonuses to add (offer more and you risk pushing willing customers away)
- Two questions that make structuring the ordering process a no-brainer
- A two-step process to writing your copy in less time than you ever thought possible (you'll reduce re-writes and headaches too)
- The 10X SCUBA Technique that takes all the pain out of the editing process
- When & whom to ask for feedback (get this wrong, and you might butcher a perfect sales letter)
- The simple 6-step process of writing a sales letter
- The absolute best ads to study if you're serious about making money
- How to ethically use pain to compel the reader to buy your product
- And much, much more...
