Publisher's Synopsis
In your private and professional life, sooner or later you will have to give a presentation, negotiate or convince someone of something in a conversation.
This 3rd completely revised and expanded edition of this guide will help you to better understand and shape communication in conversations, negotiations and presentations.
Get the necessary tools for a conversation, negotiation, presentation or speech through intensive reading and working with this book, apply them in your everyday life and become a communication professional who inspires with rhetoric and quick-wittedness.
Endorsements
"In this compact and intelligibly written book you will find many useful observations and experience reports to communicate and negotiate more successfully."
Prof. Dr. Dr. h.c. Bert Rürup, former Chairman of the German Council of Economic Experts, Chief Economist of the Handelsblatt and President of the Handelsblatt Research Institute
"This extended and updated guide provides an innovative and easy-to-read way of providing the necessary tools to make negotiations, moderations and presentations more successful. That's how grey theory turns into colourful reading."
Dr. Sandra Maria Gronewald, journalist and TV presenter
"This book is an indispensable guide for anyone who wants to make communication more successful."
Prof. Dr. Burkhard Schwenker, Chairman of the Advisory Council for Roland Berger Strategy Consultants
"This book contains effective real-life case studies that explain what really matters in negotiations and discussions."
Christoph Schweizer, President Corporate Strategy & Business Development, Drägerwerk AG & Co. KGaA
"In this compact and easy-to-read book, the author demonstrates how you can be successful in conversations, negotiations and presentations."
Nicola Harder, Moderator and Communication Consultant, Sprachsinn
The author
Marc Opresnik is Professor of Marketing and a Member of the Board at SSMI St. Gallen Management Institute. He worked successfully for a decade as part of the management of a global group and is the author of numerous books and articles. As a consultant and trainer, he currently works for a large number of international companies, institutions and governments. With his many years of international experience as a coach, keynote speaker and consultant, Marc Opresnik is one of the world's most renowned marketing, management and negotiation experts.
