Publisher's Synopsis
Stop hoping that sales might happen - build a process that ensures they will.
The ability to turn leads into sales is the foundation of every successful business. Converted offers a tried and trusted framework for achieving this goal, replacing unpredictability and uncertainty with a practical and reliable sales process.
This book outlines the ten logical steps you need to master in order to reduce deal-time and close more sales.
You'll learn how to:
Target qualified prospects and avoid tyre-kicking timewasters
Join the conversation happening inside your customer's head and pitch accordingly
Guide the sale with meaningful questions that engage and inspire action
Reassure your prospect and eliminate objections
Time your quotations and proposals so that they generate more orders, more often
