Publisher's Synopsis
Conversion Rate Optimization: Using Neuroscience and Data to Boost Web Conversions is book for people looking to fast track conversion rate growth and unlock the true potential of a digital property. Dr. Ali Nasser, CEO of one of the largest global brands in conversion rate optimization (CRO), and has worked with leading brands such as GE Digital, NBA Store, Maui Jim, Workday and Netflix. He shows how anyone can craft a strategy to dominate their online market. Learn how some of the most successful brands have utilized the techniques in this book continually using data and analytics, as well as neuroscience, to accelerate results. Nasser will push you to rethink your approach to optimization of complex buyer journeys. Learn why most tests have no result or very poor lifts in conversion rate. The reality is that conversion is half the digital equation: either a site drives more traffic or converts more traffic. To date most marketers are focused on the traffic side of the equation. Almost no resources are applied to conversion optimization, leaving a massive opportunity for brands that seek to outperform their competition. In this book, Nasser dives into the key challenges to any conversion optimization program and how to tackle each, as well as explores specific opportunities for conversion growth. More importantly, he gives readers the tools with which to think about how to develop a systematic approach to conversion optimization. The book highlights key concepts that can be effectively parlayed into near term revenue gains for any business relying on a digital presence.
