Publisher's Synopsis
This book is aimed at artists, inventors, musicians, programmers, creative designers as well as the owners of small to medium sized enterprises (SME).
Who all have one thing in common, in that they want to create and build assets from their creative endeavours. Which is worth many times more than just the fire sale value of the physical assets.
Whether you are a song writer who has written lyrics to a song, a composer who has composed music, a coach who has created your own programme, an inventor who has invented something, an author who has written a book. You will find loads of highly valuable information in this book and gain a detailed insight into the various types of Intellectual Property and how you can take action to protect them.
There is even a test towards the end of the book to help you asses how much you know about trade marks.
DON'T GET CAUGHT OUT
Unfortunately, not a week goes by without you hearing some horror story in the press, or on social media about a business owner who had their product idea legally stolen by their competitors or a big powerful corporation.
Sometimes even losing the right to use their business or personal name. Forcing them to undergo all the stress and cost of renaming and rebranding the business, creating a new website, and not to mention the shame of having to explain to your customers why!
WOULD YOU JUST THROW IN THE TOWEL?
No wonder so many just give up all together.
Totally letting go of their dreams and passion.
The blood sweat and tears they endured for years in order to create and get the business off the ground.
Just closing the business down.
It's Now Time to Take Control
Be confident in the knowledge that you do own intellectual property, either as a creative or inventive person or as business assets in various ways.
Understand and be knowledgeable about the different types of intellectual property.
Have the knowledge of what to do When someone steals your intellectual capital.
Discover how you can easily control your intellectual property.
Learn about possible financial advantages to owning intellectual property!
How does it get any better than that?
What is intellectual property?
Intellectual Property is something unique that you physically create. It can also be referred to as a brainchild -- a lot of people think that an idea can be protected or that a brand or business name can be patented! An idea alone is not intellectual property and therefore, as such, is not protectable, to know about patents pick up this book and learn it.
The author is a fully-trained Master of Law specialising in intellectual property or more precisely: copyrights, and trademarks.
Céleste's mission is to help or inspire you to understand and appreciate the importance of protecting your business' intellectual property, content, and thus your livelihood. With less worrying about your brand comes more time to spend staying in your zone of genius, on growing your business... and more profits!
