Contemporary Thoughts on Corporate Branding and Corporate Identity Management

Contemporary Thoughts on Corporate Branding and Corporate Identity Management

2008

Hardback (23 Oct 2008)

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Publisher's Synopsis

A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.

Book information

ISBN: 9780230543140
Publisher: Palgrave Macmillan UK
Imprint: Palgrave Macmillan
Pub date:
Edition: 2008
DEWEY: 658.827
DEWEY edition: 22
Language: English
Number of pages: 230
Weight: 436g
Height: 221mm
Width: 163mm
Spine width: 20mm