Publisher's Synopsis
Consumer International is essential if you need to understand non-European consumer markets. Use this book to access market size data for over 330 consumer products ranging from sun care to CD-Players for 25 non-European countries. You can safely compare the data across countries, products and years (1996-2001). Key lifestyle and socio-economic data help you build a clear picture of each country. This book also lists organisations if you require more information on a consumer industry. Key Benefits - Compare product performance across 25 non-European countries - Over 330 consumer products expertly researched - Socio-economic parameters provide a framework for understanding consumer data - Key information sources provided - Six years of data so you can analyse historical trends - Develop successful strategies based on authoritative consumer data
