1st Edition 2015
Paperback (27 Aug 2016)
Includes delivery to the United States
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Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships.
| ISBN: | 9781349491018 |
| Publisher: | Palgrave Macmillan UK |
| Imprint: | Palgrave Macmillan |
| Pub date: | 27 Aug 2016 |
| Edition: | 1st Edition 2015 |
| Language: | English |
| Number of pages: | 297 |
| Weight: | 349g |
| Height: | 216mm |
| Width: | 140mm |
| Spine width: | 16mm |
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