Consumer Behavior

Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters

7th edition

eBook (01 Jan 2017)

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New: Paperback (27 Jul 2023) - Edition 8 ~~RRP $98.16~~ $94.03; Paperback (31 Jan 2017) - 7th edition ~~RRP $98.16~~ $93.75; Paperback (12 Nov 2020) - 2nd edition ~~RRP $92.78~~ $87.29; Paperback (09 Sep 2012) - 6th Edition, International Edition $85.03

Publisher's Synopsis

Hoyer/MacInnis/Pieters' CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today's global business environment.

Book information

ISBN:	9781337514804
Publisher:	Cengage Learning
Imprint:	Cengage Learning
Pub date:	01 Jan 2017
Edition:	7th edition
DEWEY:	658.8342
DEWEY edition:	23
Number of pages:	1 online resource (xviii, 525 )
Weight:	-1g