Hardback (01 Jan 1998)
Not available for sale
Out of stock
Based on a strong theory foundation, this text emphasizes application to real-life consumer and marketer decisions. Sixteen full-color chapters move at an exciting, attention-capturing pace, examining the psychological influences impacting consumer decision making.
| ISBN: | 9780844236742 |
| Publisher: | McGraw-Hill Education |
| Imprint: | McGraw-Hill Contemporary Learning |
| Pub date: | 01 Jan 1998 |
| DEWEY: | 658.8342 |
| DEWEY edition: | 21 |
| Number of pages: | 626 |
| Weight: | 1338g |
| Height: | 247mm |
| Width: | 203mm |
| Spine width: | 31mm |
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