Publisher's Synopsis
Kardes approaches the subject of consumer behaviour and management decision-making by using pyschology as the foundation, discussing the principles and scientific research behind consumer behaviour.
Consumer Behavior and Managerial Decision Making - Addison-Wesley World Student Series
Paperback (26 Jul 1999)
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Includes delivery to the United States
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Book information
| ISBN: | 9780321055996 |
| Publisher: | Addison-Wesley |
| Imprint: | Addison-Wesley |
| Pub date: | 26 Jul 1999 |
| DEWEY: | 658.8342 |
| DEWEY edition: | 21 |
| Number of pages: | 505 |
| Weight: | 749g |
| Height: | 230mm |
