Hardback (02 Oct 1998)
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For courses in Consumer Behavior.
Kardes approaches the subject of consumer behavior by using experimental psychology as the foundation, and presents his material in three overlapping sections. The text not only discusses the principles and scientific research of consumer behavior but demonstrates how companies and organizations use them every day.
| ISBN: | 9780321001993 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 02 Oct 1998 |
| DEWEY: | 658.8342 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 505 |
| Weight: | 930g |
| Height: | 240mm |
| Width: | 196mm |
| Spine width: | 25mm |
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