Publisher's Synopsis
This landmark work contains classic and contemporary writings, including the most widely cited and influential papers that examine consumer behaviour as a field of study. The first volume addresses the question: ′how do we study consumers?′ and provides the theoretical and historical context for the debates about consumer behaviour research captured in the following volumes. The second volume examines consumer decision-making; and the third volume examines consumer socialization, concentrating particularly on studies of childhood, children and family consumer behaviour.
