Consumer Behavior & Insights

Consumer Behavior & Insights

Paperback (01 Feb 2020)

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Publisher's Synopsis

Consumer Behavior presents a new approach to teaching consumer behaviour; Szmigin, Piacentini and Phillips move beyond traditional psychological learning to acknowledge more holistic perspectives of consumer behaviour and incorporate new areas of research, such as Consumer Culture Theory. The latest behavioral, psychological and sociological approaches are presented alongside emerging techniques, such as neuromarketing, with their application to marketing explicitly drawn out. Theory is set in context for students through extensive use of US and international examples and extended cases.

Book information

ISBN: 9780190857134
Publisher: OUP USA
Imprint: Oxford University Press
Pub date:
DEWEY: 658.8342
DEWEY edition: 23
Language: English
Number of pages: 592
Weight: 1043g
Height: 254mm
Width: 203mm
Spine width: 25mm