Publisher's Synopsis
Written by one of Canada's most experienced sustainability strategists, this collection of essays and speeches organised into four sections -- Origins, Homage, Reflection, and Renewal -- blends business advice, autobiographical reflection, and poetic meditation to explain why companies have a responsibility to protect the environment. Drawing on examples from economics, environmental studies, history, and popular culture, the discussions show that humans like to elevate themselves and do good for others -- ideals that transcend the importance of profit and loss.
