Publisher's Synopsis
Grewal/Levy's M: Marketing 5th edition is available through McGraw-Hill Connect(R), a subscription-based learning service accessible online through your personal computer or tablet. Choose this option if your instructor will require Connect to be used in the course. Your subscription to Connect includes the following:
- SmartBook(R) - an adaptive digital version of the course textbook that personalizes your reading experience based on how well you are learning the content.- Access to your instructor's homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course.
- Progress dashboards that quickly show how you are performing on your assignments and tips for improvement.
- The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping. Connect Marketing's assignments provide instant feedback and span the introduction of course concepts to their application and beyond, including iSeeit! Marketing concept animations, video cases, case analyses, data analytics exercises, and more. Complete system requirements to use Connect can be found here.
