Paperback (09 Mar 1998)
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This step-by-step guide enables market researchers to grasp the fundamental techniques associated with data collection and analysis using SPSS. With the accompanying disk, it guides users through a logical sequence of stages for conducting a survey.
| ISBN: | 9781861521378 |
| Publisher: | International Thomson Business |
| Imprint: | International Thomson Business |
| Pub date: | 09 Mar 1998 |
| DEWEY: | 001.433 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 221 |
| Weight: | 425g |
| Height: | 250mm |
| Width: | 203mm |
| Spine width: | 19mm |
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