Hardback (31 May 2014)
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Managers need information in order to introduce products and services that create value in the mind of the customer. But the perception of value is a subjective one, and what customers value this year may be quite different from what they value next year.
| ISBN: | 9781781634035 |
| Publisher: | Koros Press Limited |
| Imprint: | Koros Press Limited |
| Pub date: | 31 May 2014 |
| Number of pages: | 280 |
| Weight: | -1g |
| Height: | 254mm |
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