Book (03 Jun 1991)
Not available for sale
Includes delivery to the United States
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Intended for marketing and sales managers, advertising agencies, and data processing managers and analysts, this book discusses how important information systems are to marketing campaigns, and how they can best be utilized to increase a company's marketing potential.
| ISBN: | 9780750600705 |
| Publisher: | Butterworth-Heinemann |
| Imprint: | Butterworth-Heinemann |
| Pub date: | 03 Jun 1991 |
| DEWEY: | 658.80028574 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 223 |
| Weight: | -1g |
| Height: | 241mm |
| Width: | 165mm |
| Spine width: | 19mm |
