Publisher's Synopsis
For the past fifty years, the business world has been dominated by an economic model that preaches that the sole social responsibility of business [is] to maximize profit for distribution to shareholders. This one-dimensional focus represents a grossly incomplete view of reality and has resulted in increasing global economic dysfunction, widening inequality, and environmental destruction. This book offers a new model that is built around detailed metrics to measure and track performance in all forms of capital, including social, human, and natural. And this new model is not simply theory: it is delivering superior, measurable results in live business pilots in Africa, Asia, and elsewhere, all of which prove the worth of this well-developed alternative.
