Publisher's Synopsis
Containing the material for a complete, one-day training session, this workshop provides participants with a practical framework upon which to structure information gathering, undertake market analyses, communicate conclusions to colleagues and formalize recommendations. The two-volume work contains information on the teaching aims and methods of the course, and notes on case studies and exercises. Among the topics covered are: analyzing the competitive environment; finding the information; using industry analysis; and building competitive advantage.;The participant's guide which accompanies this work contains all that the participant needs to gain maximum benefit from the course, including notes, exercises, case studies and work and action sheets.
