1st Edition 2007
Paperback (27 Aug 2016)
Includes delivery to the United States
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Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.
| ISBN: | 9781349352432 |
| Publisher: | Palgrave Macmillan UK |
| Imprint: | Palgrave Macmillan |
| Pub date: | 27 Aug 2016 |
| Edition: | 1st Edition 2007 |
| Language: | English |
| Number of pages: | 147 |
| Weight: | 454g |
| Height: | 229mm |
| Width: | 152mm |
| Spine width: | 8mm |
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