Hardback (25 Mar 1998)
Not available for sale
Includes delivery to the United States
Out of stock
Competing on value is a completely new idea - the biggest new idea in strategic marketing since the Boston Matrix. The book provides a complete understanding of Unique Organisation Value Proposition (UOVP), from those in the know
| ISBN: | 9780273631057 |
| Publisher: | Pearson Education |
| Imprint: | Financial Times/Prentice Hall |
| Pub date: | 25 Mar 1998 |
| DEWEY: | 658.812 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 234 |
| Weight: | 593g |
| Height: | 234mm |
| Width: | 156mm |
| Spine width: | 20mm |
