Publisher's Synopsis
Updated to keep pace with this ever-evolving field, the fifth edition of Community and Public Health Education Methods: A Practical Guide teaches students to effectively communicate health education messages and positively influence the norms and behaviors of both individuals and communities. Written by and for health education specialists, this text explores the methods used by health educators, including didactic techniques designed to guide others toward the pursuit of a healthy lifestyle. Divided into four sections, this well-organized guide begins with a focus on building the foundation for selecting and applying community and public health education methods. It then explores acquiring tools necessary for applying community and public health education and health promotion strategies. Section III examines health communication and media, including exploring social marketing concepts, applying health communication skills, using social media, and exploring digital media strategies. The final section focuses on community and advocacy level methods. Key Features: 3 new chapters! Applying a Health Literacy Framework (4); Applying Motivational Interviewing Techniques (7); and Exploring Digital Media Strategies (11) Coverage of the latest industry standards, guidelines, and competencies, including the HESPA II CHES competencies. Wholly revised chapter on legislative advocacy Discussion of health promotion and various techniques including multi-level and multicomponent interventions. Practical examples throughout, including many on COVID-19 Navigate eBook Access (included with the printed text and available stand-alone) for convenient online and offline access to the enhanced digital text.
