Publisher's Synopsis
The Communication Yearbook publishes comprehensive reviews on topics of current interest to communication researchers, professionals and students.
This latest volume in the series, contains ten stimulating articles discussing issues of current concern including: how television influences our views of the world; sex-role stereotyping in advertising; the role of public relations professionals in the production of news; the nature and effects of `public opinion′; attitude change and persuasion; participation in decision-making groups; and communication in cross-sex friendships. Each review summarizes relevant findings discusses theories, methods, problems and directions for future research.
