Publisher's Synopsis
Written and reviewed by experienced nutrition communicators and educators, this authoritative guide provides the knowledge and skills needed to develop and deliver all types of communication in a variety of settings. Students, interns, and practitioners alike will find this to be an indispensable resource. The book's 42 chapters are presented in 8 sections, each with an opening showcase featuring a communication success story and applied advice. Highlights of the chapters include guidance on:
- Writing and interpreting scientific research
- Developing science-based messages
- Addressing misinformation
- Customizing communications to various audiences
- Delivering effective presentations
- Mastering media interviews
- Using social media, websites, videos, and demonstrations
- Communicating in business settings-and much more!
Theoretical background for best practices in nutrition communication is addressed throughout to help build foundational knowledge and skills. This is rounded out with words of experience, hands-on strategies, and real-life stories in every chapter, along with objectives, checklists and key takeaways.
