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Communicating Corporate Change

Communicating Corporate Change A Practical Guide to Communication and Corporate Strategy

Revised Edition

Paperback (01 Mar 1996)

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Publisher's Synopsis

Based on the view that communication is vital for change to occur, this book provides a framework for agreeing what communication is needed and for implementing an internal communication strategy. It explains how to make a new strategy work and how to identify problems.

Book information

ISBN: 9780077093112
Publisher: McGraw-Hill Education
Imprint: McGraw-Hill Education/Australia
Pub date:
Edition: Revised Edition
DEWEY: 658.45
DEWEY edition: 21
Language: English
Number of pages: 328
Weight: 499g
Height: 234mm
Width: 152mm
Spine width: 19mm